What is a Funnel?

If you’re interested in growing your business and have been looking for a solution for any amount of time, you’ve most likely heard somebody mention funnels.

If you aren’t using lead generation and sales funnels in your marketing – you’re throwing out a lot of time, energy and resources in your marketing efforts that most likely isn’t giving your much of a return on your investment… am I right?

What is a Funnel?

Funnel: A funnel (aka marketing funnel, lead generation funnel, sales funnel, etc.) is nothing more than a graphical representation of the customer life-cycle as a customer travels from prospect to lead to customer in your business.

What Does a Funnel Look Like?

Funnels can be laid out vertically like a traditional funnel with clickfunnels discount code prospects entering at the top and customers coming out the bottom or they can be laid out horizontally with prospect entering the funnel on the left and customers popping out on the right.

Whichever option you prefer… both will allow you to track your customer’s path.

Why Is This Important?

The reason funnels are so important is for one reason and one reason alone…

ALL GOOD MARKETING IS DATA DRIVEN!

Gut feelings are great for choosing who to date or what lunch special you’d like to try today but for marketing… we want to make marketing decisions on actual, real-life data.

Let me give you an example:

Life Without A Marketing Funnel:

Statistically speaking – only 2-3% of people who visit your website will ever buy from you. If you run a retail location that mean that for every 100 people who walk in your front door – more than 97% of them will continue to walk out without breaking out their wallet.

I don’t know about you but for me… that is totally unacceptable. I’m going to market and advertise to get 100 people into my store and only two will buy? HORRIBLE.

The problem is.. without a funnel in place where we are gauging the customers interest along the way, we have no way of knowing why the 97% of the people won’t buy.

Maybe they’re just tire kickers.
Maybe they didn’t like my prices.
Maybe they didn’t like the re-heated fish I had for lunch

 

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